MANSARD has been featured in the recent book “Shift: Commercial. How Top Commercial Brokers Tackle Tough Times” by Buddy Norman. The book details to cope and profit from market shifts by adjusting your mindset and actions to make your business operate in a higher gear.
In “Shift”, MANSARD President, Jeremy Cyrier, CCIM discusses how critical creating a differentiating position has become for successfully marketing commercial real estate.
MANSARD has achieved tremendous growth with by uncovering what makes its clients’ opportunities unique, special, and different and then communicating those positions into the market, ultimately increasing lead flow, opportunities, and deals to maximize returns in commercial real estate.
What others are saying about “Shift: Commercial”:
“The commercial market is an important, growing and changing opportunity today. Buddy Norman’s 12 practical and critical business tactics are an imperative for the success of the commercial broker in their brokerage practice to seize the opportunity and excel.” Stewart Morris, Jr., President and Co-CEO, Stewart Title
“Not only an extraordinary, pertinent publication for the times we face, but also a super guide for new comers and a refresher for those who have labored long and hard in the commercial real estate industry.” Henry F. White, Jr., Executive Vice President and CEO, CCIM Institute
For more information about obtaining a copy of “Shift: Commercial”, click here.
About the Author: Jeremy Cyrier, CCIM is the President of MANSARD, a market research driven commercial real estate brokerage and advisory firm, and member of the CCIM Institute faculty. You may reach Jeremy at Jeremy@Mansardcre.com.
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