Kimberly Clark Tabs MANSARD Advisory Services to Help Shopper Marketing Insights

MANSARD Advisory Services, hired by Kimberly Clark’s CVS shopper marketing team, delivers continental U.S. store analysis for their feminine care and adult care products using spatial proximity analysis.

Every CVS/pharmacy location in the continental U.S. was analyzed to determine the store’s proximity to target customers in Colleges, Universities, Assisted Living Facilities, and Nursing Homes.

In an effort to strategically target higher opportunity stores, Kimberly Clark hired MANSARD Advisory Services to complete the study, using a 1 mile buffer around every CVS location. The result generated a list of the highest opportunity CVS/pharmacy locations for their adult care and feminine care product lines.

“We evaluated over 100,000 locations and were able to provide Kimberly Clark with a filtered list of the stores with target customers within a 1 mile radius,” says MANSARD Advisory Services President Jeremy Cyrier, CCIM. Kimberly Clark plans to use this data to more effectively market its products to high opportunity shoppers to grow their market share and adoption rates through these target CVS stores.

An approach that’s common to the real estate industry for market analysis and strategic planning, Kimberly Clarkhas expanded it tools to incorporate spatial analysis in its shopper marketing planning. “For a company this size to see such an opportunity for innovation using spatial proximity analysis, is impressive,” added Cyrier.

MANSARD Advisory Services is an independent real estate advisory firm that provides highest and best use, feasibility, market, strategic, and financial analysis to clients including Fortune 500 corporations, hedge funds, developers, financial institutions, public agencies and nonprofit entities across the United States. Founded in 2007, MANSARD Advisory Services is headquartered in Wakefield, Massachusetts.

Learn more about MANSARD Advisory Services here.

Former Olympic Athlete Joins MANSARD

MANSARD announced today that George Agrimanakis joined its team as an investment sales and leasing broker.

Prior to entering Massachusetts commercial real estate brokerage, George Agrimanakis was involved in the fitness industry where he managed, developed and sold niche health clubs in the Boston area. His success was based on positioning, marketing and exceptional member service. George believes in applying the “pillars of success“ he had applied to competing in the Olympics and later in his fitness career with great success.

George’s entrance into the Massachusetts commercial real estate industry started when he developed a 40,000 sf medical and wellness building from the ground up. Since then, George focuses on office and retail property brokerage, providing clients with expert negotiating advocacy, consistent follow through, rigorous deal making on their behalf.

Today George is proud to be a member of MANSARD in investment sales and leasing. He holds a Bachelor’s Degree from Athens University, Greece and a Master’s Degree from Boston University. He competed in the 1976 Olympics in boxing and was ranked 9th in the world by the Amateur International Boxing Association. In the past he has organized fundraisers for the American Heart Association, the American Cancer Society and Rosie’s Place.

Please join us in welcoming George to our team.

Uncategorized

MANSARD Hired to Reposition Lakeside Office Park

MANSARD announced that it has been retained by Lakeside Park ownership to reposition the well-located 220,000 SF office and hotel property. MANSARD expects this project to enhance the Park’s community presence, professional appeal, resort-like presence, and to establish a true “Park” experience for residents and local businesses alike.

As part of the assignment, MANSARD will be working with on-site management to improve management operations, financial planning and performance, establishing a marketing platform, renewing existing tenants, generating a property improvement plan, and building a tenant communications system.

Lakeside Park is a 220,000 square foot professionally managed and landscaped office park located along the banks of Lake Quannapowitt at Route 128/1-95. Lakeside Office Park offers tenants quality office space with a premier business address. In addition, the park features on-site day care, banking, café, jogging trails, and hotel.

Click here to contact MANSARD today.

TRANZON Auction Properties Tabs MANSARD Advisory Services in MA, CT, and RI

MANSARD Advisory Services has entered into an agreement to provide market, property, and research services across Massachusetts, Connecticut and Rhode Island to TRANZON Auction Properties, 1 of 31 TRANZON offices nationwide.

In 2012, TRANZON Auction Properties, based in Portland, ME, completed over 500 property auctions throughout the northeastern United States on behalf of the following:

  • Financial institutions
  • Bankruptcy trustees and estates
  • Corporations and developers
  • Trusts, guardians and estates
  • Private individuals
  • Investment groups

As part of the agreement, TRANZON Auction Properties will co-locate at MANSARD’s headquarters in Wakefield, Massachusetts and rely on MANSARD’s insight driven real estate services to better advise its clients regarding their assets throughout Massachusetts, Connecticut, and Rhode Island.

MANSARD Chosen to Market 75,000 SF Healthcare Facility

MANSARD has been exclusively retained to market 14 Chestnut Place; a 75,000 +/- SF Massachusetts hospital located in just 70 miles west of Boston, .88 miles from the MassPike (90), and 7.2 miles from the I-91/90 interchange.

The property is 93% leased to HealthSouth through the end of 2013 and has a letter of intent out for a 6,500 SF dialysis center, which will bring the property to a 12 cap. The property is being offered for lease, joint venture redevelopment or sale, free and clear of any financing, allowing investors to take advantage of today’s attractive debt markets to deploy capital. Learn more here.

According to MANSARD President Jeremy Cyrier, CCIM, “14 Chestnut Place is a unique opportunity for healthcare providers, developers, and senior care servicers to participate in the vibrant medical office market in Massachusetts.”

14 Chestnut Place is an attractive opportunity for medical providers seeking to maximize operational value in the central and western Massachusetts markets as well as for re-use as a senior health services or acute care facility.

The property is located 6.5 miles east of Springfield, which is home to the Baystate Medical Center’s new $296 Million, 641,000 SF clinical facility housing state-of-the-art vascular and heart care center.

As an integral part of the central and western Massachusetts medical sector, the property was initially developed by local mill operators for their workers in 1909. In 1947 the original building was replaced by a new hospital, with an addition built in 1967 followed by another addition in 1967. In 1976, the 1947 section was razed and replaced.

In 2012, the facility passed the Hospital Joint Commission Accreditation and the State of Massachusetts CMS inspections.

MANSARD Sells Billerica R&D Building

KA Realty Trust acquired 49 Pollard Avenue, a 5,000 +/- SF research and development property, in Billerica, Massachusetts in the mid 1990′s.  Over the course of ownership KART renovated the former printing building into a state of the art microchip distribution facility and as its business wound down, KART chose to dispose of the property. The challenge KART faced was that this free standing brick building was located in a neighborhood business zone, surrounded by single family residences, which made it difficult to attract commercial users from more densely clustered areas in Billerica.

We quickly isolated the neighborhood business zone to be both an asset and a liability.  First, we identified surplus land owned by KART and recommended a subdivision of the property, which resulted in the successful sale of a single family home lot.  Second, we recommended emphasizing the neighborhood business zoning as a unique opportunity to own a small free standing research and development building that offered great corporate image without blending into the rest of the market.

MANSARD implemented a tactical plan using offline and online messaging such as direct email, cold calls, professional photography, HD video hosted on YouTube, and broker outreach on the commercial listing services.

Within 9 months, we sold the property to a machine calibration company located within 1 mile of the the building.  In fact, the owners had outgrown their home and drove by the property on a daily basis, always curious as to its ownership. When they learned of the opportunity through our unique marketing, they made a successful offer to buy the property and the remaining land parcels for cash.

For more information, contact Jeremy Cyrier, CCIM at Jeremy@MansardCre.com or by phone at 617-674-2043.

About MANSARD: We understand what people want from commercial real estate — to get actionable insights and maximum value. To learn more, click here.

MANSARD Completes 5 New Stoneham Office and Retail Leases for Symes Development

Symes Development, the owner of 125 Main Street and 440 Main Street in Stoneham, Massachusetts, faced protracted vacancy in these two mixed use buildings with prominent visibility along Stoneham’s Route 28 corridor. Symes reached out to MANSARD when lease up activities were failing and they needed a different approach to filling the vacant spaces.

We identified that that the two properties lacked an aggressive positioning campaign that clearly explained the benefits and financial rewards that tenants would receive by locating in these buildings. We opted to emphasize the high traffic visibility of nearly 16,000 cars per day, the affordability of the Stoneham market, and its proximity to Boston and the Route 128/93 interchange to attract new tenants to the two properties.

MANSARD implemented a tactical plan using offline and online messaging such as direct email, cold calls, professional photography, HD video hosted on YouTube, and broker outreach on the commercial listing services.

Within 15 months, we generated multiple proposals to lease resulting in a 5 new leases across the properties, generating in excess of $1.5M in additional equity valuation for Symes.

For more information, contact Navaneeth Conjeevaram at Nav@MansardCre.com or by phone at 617-674-2043.

About MANSARD: We understand what people want from commercial real estate — to get actionable insights and maximum value. To learn more, click here.

MANSARD Completes Malden Office Space and Retail Space Lease

GAMA Realty Holdings, LLC, the owner of 1 Salem Street in Malden, Massachusetts, a 15,000 SF retail and office property faced prolonged vacancy after losing key tenants to the market downturn.  When the owners were down to 50% occupancy they hired 3 different commercial real estate firms to fill their vacant space.  MANSARD was the 3rd company in 3 years to take on the project. Malden office and retail space leased

We identified that the property’s lack of owned parking was a significant detriment to its competitive positioning in the market, so we opted to emphasize the property’s unique location at the intersection of Salem, Ferry, and Main Streets.  The combined average daily traffic count reached nearly 50,000 cars, which presented retailers and professional office users with a unique opportunity to gain significant visibility for their companies not offered in competing buildings.

MANSARD implemented a tactical plan using offline and online messaging such as direct email, cold calls, professional photography, HD video hosted on YouTube, and broker outreach on the commercial listing services.

Within 18 months, we generated 6 proposals to lease resulting in a 100% occupancy rate and the signing of multiyear commitments with the City of Malden for a new teen center, East Coast Marketing Group, and CHP International, a subcontractor to the United Stated Department of Labor.  Our results generated over $1M in additional equity valuation for GAMA and stabilized the property for years to come.

For more information, contact Jeremy Cyrier, CCIM at Jeremy@MansardCre.com or direct at 617-674-2203.

About MANSARD: We understand what people want from commercial real estate — to get actionable insights and maximum value.  To learn more, click here.

Capital Gains Tax and Commercial Real Estate Values

The U.S. Tax World From 1913-2012

Since the Tax Reform Act of 1981, we have enjoyed tax rates less than the historical average.

What insights can we gain from U.S. tax history and the future of capital gains taxes and commercial real estate values.

When we look at when taxes have increased, we see that times of crisis and national emergency have demanded national resources.

The looming question is whether the government will increase taxes to pay for wars in Iraq and Afghanistan and what that will mean for commercial real estate values.

Feel free to comment below on where you believe taxes are heading.

MANSARD Sells Cambridge Office Property in 5 Days

90 Hamilton LLC, the owner 90 Hamilton Street, a free standing 8,000 SF office property in Cambridge, Massachusetts was faced with looming vacancy in this inherited asset. When the owners were notified that their only tenant wanted to vacate, they were faced with owning a 100% vacant building with little desire to invest additional time and money to lease up the property.

John Hughes, CCIM of MANSARD was hired to position the building for sale. John identified the property’s unique attributes of its proximity to Harvard and MIT’s rich and talented entrepreneurial industry base as well as 18 on-site parking space, a rarity for the Cambridge R&D property market.

MANSARD implemented a tactical plan using offline and online messaging such as direct email, cold calls, professional photography, HD video hosted on YouTube, and broker outreach on the commercial listing services.

Within 5 days, MANSARD toured 10 buyers, placed the building under agreement for a $1.7M all cash sale, and produced 3 back-up offers. The winning buyer closed on time, at the full negotiated price, and took occupancy for its own use.

For more information, contact John Hughes, CCIM at JohnHughes@Mansardcre.com or direct at 617-674-2192.

About MANSARD: MANSARD provides market research driven brokerage and advisory services to clients in suburban Boston and nationwide. To contact MANSARD, click here.