Why Understanding Demand is Critical to Success in Commercial Real Estate Investing
A few weeks ago I had the privilege of teaching with one the CCIM Institute's most experienced and knowledgeable instructors. He has spent a career mastering one of the most important, and often overlooked, components of commercial real estate analysis: identifying and quantifying demand.
He says that demand for space is 80% of the real estate decision and that financial analysis is the other 20%. Too often, according to my colleague, investors and users focus on the 20% without really digging into what drives the numbers, who's going to be using the space, and why the proposed use makes sense.
Here's an example of why this is so important--overbuilding. How many developers have you seen in the past 3-4 years losing gobs of money in real estate because of a shift in demand?
And do you think the numbers they used are worth anything today?
Here's why it matters. Essentially, jobs drive demand for office and industrial space. As jobs are created, households are created, people get married, have kids and need housing and retail services. They consequently create a demand for retail space and homes.
So what happens when the jobs go away, as in Massachusetts, which is currently reporting an unemployment rate of 8.6%? Demand for office space and industrial space declines, creating more vacancies, which leads to a decline in demand for retail space and housing--i.e. a report out this week that multi-family vacancy rates nationwide have it a 22 year high.
The question is, when will the "
death spiral" end? (See Seth Godin's blog).
The Death Spiral ends when businesses start reinvesting and hiring. This is what I tell those who ask me when I think the housing market will recover. Once the job losses stop and people start feeling more secure about their incomes, they'll start buying lattes and homes again. Then as companies ramp up to meet increased demand for their products and services, they'll soak up additional space at lower rates, hire more employees, and we'll see an uptick in consumer spending that will follow the initial consumption uptick of those with job security.
My concern, however, is that our government will increase taxes and raise interest rates to pay for their meddling in our private industry, which would forestall the recovery and expansion as well as keep us in a protracted and skittish recovery for years to come. What do you think?
Would you like a demand analysis performed for your properties? If so, email me at
Jeremy@Mansardcre.com with the words
"How much demand is out there for my property?" in the subject line. Include your name, when you would like to be called, and the best number to reach you. I will contact you to schedule a time for you to invite me to your office for a free consultation. If there's a fit, you may retain us to conduct a demand analysis of your properties, their position in your market area, and identification of the top users with contact names and phone numbers to help you gain transparency into your tenant market. If there isn't a fit, we'll tell you we cannot help and will refer you to another firm that may be a better match.
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About the Author:Jeremy Cyrier, CCIM is a principal with MANSARD Commercial Properties and member of the CCIM Institute faculty. He offers advisory services and brokerage expertise to commercial real estate owners and tenants. You may reach Jeremy at Jeremy@Mansardcre.com.